Right now there's a scam making its way across Facebook linking to a video titled "The Hottest & Funniest Golf Course Video - LOL" (example screen shot below).
When clicking on the link you're taken to the following page, tricking you into not only liking the page but also sharing it with your friends. It's doing this by using standard Facebook APIs.
The page that you are tricked into liking has been liked by over 272,000 users and is perhaps there to make it look more legitimate. The quote "<name>, are you scared? Of course I'm scared. I'm not Superman" is a quote by the actor Jackie Chan.
After liking and sharing the page, and attempting to view the video, the user is taken to a typical CPA Survey scam in order to capture further details. In the end there's no video at all.
Quote from Patrik Runald, senior research manager, Websense Security Labs:
“During the 15 minutes it took to write our Security Alert over 7,000 new users were tricked to ‘like’ The Hottest & Funniest Golf Course page so it's clear this is a successful campaign. The attackers haven't even bothered to change the title of the payload site. The title still says "Look What Happens When a Father Catches her Daughter on Webcam" which is another scam that went around Facebook months ago. As always, if a video forces you to like, share, or install an app to view it, DON'T DO IT! And of course, install Defensio, our free security app for Facebook. It will keep scams like this from appearing on your news feed in the first place.”
Websense customers are protected with by ACE, Advanced Classification Engine.